Storefront Product Selection
Control which products appear in a storefront and how they are sorted.
Storefront product selection controls what customers can buy from a public storefront.
Show All Products
Choose All products when the storefront should act as a general public catalog. This is best when your catalog is clean, active products are ready for public use, and product descriptions and images are complete.
Do not use All products as a shortcut if the catalog still contains draft, internal, seasonal, or test products. Clean the catalog first or choose selected products.
Review archived and inactive products before switching to all products. The storefront should not become a public cleanup view for catalog work that is not ready.
Show Selected Products
Choose Selected products when the storefront should show only specific products or services. Select each product from the list.
Use selected products for:
- One service category.
- A campaign or promotion.
- A client-specific buying page.
- A small package menu.
- Event tickets or limited offers.
Use selected products when the storefront has a specific promise. A focused page usually converts better and reduces questions because customers see only the offers relevant to that link.
Sort Products
Choose a sort order that matches how customers decide:
- Newest for recently added offers.
- Name A-Z for a broad catalog.
- Price low to high for price-sensitive browsing.
- Price high to low for premium offers.
- Manual when your team controls the order elsewhere.
Put the most important or most commonly purchased product first when using a manual order. If the storefront is campaign-specific, place the campaign offer before add-ons.
Empty Product List
If no products appear while selecting products, create active products first in Products > Catalog.
Also check product visibility, archive status, pricing, and whether the product belongs to the expected workspace. A product that is incomplete or inactive should be fixed in the catalog before it is added to a storefront.
Review Before Publishing
Open the public storefront and check that every visible product is meant to be sold from that page. Confirm price, image, description, tax behavior, stock or availability assumptions, and checkout success behavior before sharing the link.
Review storefront products after catalog edits. A price or description change in Products can change what customers see on the public storefront.
If the storefront is promoted from an ad, email, or landing page, compare the public offer copy with the product names, prices, and checkout totals. The customer should not see a different promise after clicking through.
After Catalog Changes
When a product is renamed, repriced, archived, or updated with new images, reopen every storefront that includes it. Confirm the public page still tells a consistent story and that checkout uses the expected product data.
If a product should no longer be sold, remove it from selected storefronts before archiving or changing the public offer. This prevents old links from showing an incomplete or confusing catalog state.
Selection Checklist
Before publishing:
- remove draft or internal products
- confirm selected products have customer-ready images and descriptions
- confirm prices, currencies, and tax behavior
- confirm limited offers or seasonal products are intentionally visible
- test checkout for one selected product
- open the storefront on mobile width if customers buy from phones
Troubleshooting Product Visibility
If a product does not appear, check whether the storefront is set to all products or selected products, whether the product is active, whether pricing is complete, and whether the public page has been refreshed after catalog changes.