Create a Storefront
Build a public storefront for selected products or services.
Storefronts are public pages where customers can browse and buy products or services.
Before You Start
Create the products or services you want to sell. Confirm each item has the right name, price, currency, tax, description, and status.
Also decide whether the storefront is a general catalog or a focused offer. A general catalog can show many active products. A focused offer should usually show only selected products so customers do not buy unrelated services.
Check payment gateway readiness before building a public storefront. Customers can browse without a working gateway, but checkout must be tested before the link is shared.
Decide what happens after purchase before launch. For service businesses, this may be an intake form, booking page, onboarding email, project creation, or invoice review.
Create the Storefront
- Open Commerce > Storefronts.
- Select New.
- Enter the internal Name.
- Add a customer-facing Store title if it should differ from the name.
- Write a Description for the public page.
- Choose how products should be sorted.
- Set the Currency.
- Choose whether to show all products or selected products.
- Add a success message or redirect URL if needed.
- Keep Active on when the storefront is ready to share.
- Turn on Auto-generate Invoice when paid orders should create invoices.
- Save the storefront.
Use an internal name that helps your team maintain the storefront later, such as the campaign, product line, region, or audience. Use the public store title for customer-facing wording.
Product Filter
Use All products for a general catalog. Use Selected products for a focused storefront, such as one service line, one event, one campaign, or a small set of packages.
Use selected products when the storefront is tied to a campaign, proposal, onboarding flow, or private offer. This keeps customers from buying unrelated items and makes order review simpler.
If you choose all products, review the catalog for draft, test, retired, internal-only, or incorrectly priced items first. Any active product that appears unexpectedly can become a real checkout option.
For selected-product storefronts, reopen the storefront after saving and confirm the intended products are still selected. This is especially important after catalog cleanup or product archive changes.
Success Behavior
Use Success Message for the confirmation text after checkout. Use Redirect URL when customers should go to a thank-you page, onboarding page, calendar, or next-step form after purchase.
If you redirect customers, keep the success message short and make sure the destination page works for people who are not signed in. For service purchases, the redirect is often a good place to send buyers to a booking page or intake form.
Test Before Sharing
Open the storefront in a private window and review it on desktop and mobile. Confirm products, prices, currency, tax behavior, images, descriptions, payment methods, success behavior, and invoice generation. If the storefront uses a custom domain, test the exact branded URL you plan to share.
After the test order, open Commerce > Orders and confirm buyer details, line items, payment status, fulfillment status, invoice generation, and any workflow or notification that should run. Clean up or clearly mark the test order before relying on commerce reports.
After the first real order, compare the order, payment, invoice, and customer record. Fix storefront settings before sending more traffic if anything lands in the wrong place.